What is a Virtual Event?

While everyone is practicing social distancing, in-person events all around the world have been canceled. Many businesses have turned to virtual events to stay connected to their customers and audience. Hosting a virtual event is a great way to reach a large audience while still following government regulations and social distancing guidelines.

Virtual Event FAQ

Though some businesses are familiar with virtual events, there are still some who don’t fully understand what virtual events are, or how to host one. Don’t worry, we have you covered. We’ve compiled some information that contains everything you need to know.

What is a virtual event?

Essentially, a virtual event is a “physical event” that is held online rather than in-person. While the events are very similar, there are some key differences. For example, a virtual event adds features and value that that cannot always be achieved during in-person events. They are a great way to connect global audiences by using tools such as live webinars, chat & networking functions, branding opportunities and countless other digital content options. Hence, you can host a wide array of events from the comfort of your office or home, all you need is a mobile device or computer, and an internet connection.

What types of events can be hosted virtually?

Any Event! Just about any in-person event can be hosted online. Regardless if you’re looking to share your message or brand, hire talent, turn leads into sales, network, bring together audiences & communities, or even educate employees, a virtual event will work. Here are a few common types of virtual events:

●    Tradeshows

●    Conferences

●    Exhibit Halls

●    Career Fairs

●    Benefits Fair

What do virtual events offer?

The digital world is full of tools and features that are great to utilize during a virtual event. Here are some of the best ones:

●    Live webinars are great when you’re trying to educate your audience.

●    Q&A sessions, polls, and surveys can help maximize interactions and increase engagement during the event.

●    Video, text, and audio chat work well to engage your guests with each other and with other vendors, sponsors and presenters.

●    Analytics reporting will help measure how successful your event was.

●    E-commerce can help convert leads into real-time sales.

Can I see who attends the virtual event?

This is perhaps one of the best advantages of hosting a virtual event. You will gather data from everyone who attends. This includes attendees who register ahead and those who attend on a whim. You will gather data that logs every activity they perform while they are logged in to the event, providing valuable information that can be used for both analysis and marketing purposes.

What are the main advantages for attendees?

As we’ve discussed, there are many advantages for the business hosting a virtual event, but there are also advantages for the attendees as well. The main advantages are convenience and time. The fact is, guests can attend at any time and from any place in the world. Though they won’t be at the event in person, it can actually be more personalized. They will still be able to immerse themselves in the parts of the virtual event that interest them, and spend as little or as much time as they’d like.

In conclusion, if you have an event that you’ve been putting off due to social distancing, wait no longer – contact us today, and set up a virtual event!